Princess Madeleine Hosts Press Event at Ulriksdal Palace in Solna

Princess Madeleine wore a green lightweight sharp shoulder blazer suit by ME+EM. Princess Madeleine and Weleda

Princess Madeleine of Sweden hosted an exclusive press event at Ulriksdal Palace for her new skincare line for children, MinLen. Ulriksdal Palace is a royal palace in Solna Municipality. Journalists were invited to test the new creams and hear Princess Madeleine speak about her collaboration with the Swiss company Weleda. Princess Madeleine and Weleda have been working intensively on this new product line since January 2024.

Princess Madeleine wore a green lightweight sharp shoulder blazer suit by ME+EM. Princess Madeleine and Weleda

Princess Madeleine wore a green lightweight sharp shoulder blazer suit by ME+EM. Princess Madeleine and Weleda

On March 28, Princess Madeleine launched the new natural skincare brand MinLen at the Art of Beauty & Health Summit in Düsseldorf, Germany. The brand name MinLen is derived from Swedish, combining “min” (my) and “len” (soft). Len is also Princess Madeleine’s nickname.

Princess Madeleine wore a green lightweight sharp shoulder blazer suit by ME+EM. Princess Madeleine and Weleda

Princess Madeleine wore a green lightweight sharp shoulder blazer suit by ME+EM. Princess Madeleine and Weleda

Princess Madeleine wore ME+EM Green Lightweight Sharp Shoulder Blazer and Wide-Leg Tailored Pant
ME+EM Green Lightweight Sharp Shoulder Blazer
22 Comments
  1. Anonymous9/6/25 19:22

    Nice business suit.
    it sounds like a conflict of interest Princess uses palace to hold press conference about her brand! it would public outrage in UK, Spain

    ReplyDelete
    Replies
    1. Anonymous9/6/25 22:22

      Yes I can imagine it causing outrage.

      Delete
    2. Anonymous9/6/25 22:35

      Madeline made clear she would not cross the line, trading on her royal status. This clearly shows she HAS crossed the line.

      Delete
    3. Anonymous10/6/25 03:26

      This palace is open to the public, it is not a residence so perhaps using it or one of the outbuildings is okay, just a nice venue.

      Delete
  2. I'm not a fan of the baggy pants, but this three piece suit looks wonderful. She looks so chic and stylish.

    ReplyDelete
  3. Anonymous9/6/25 20:40

    Mrs Madeleine Bernadotte is a great businesswoman!

    ReplyDelete
    Replies
    1. Anonymous10/6/25 07:17

      Did she ever had a business before ?

      Delete
  4. Anonymous9/6/25 21:53

    Beautiful three-piece suit and she is beautiful as ever. I don't mind if she does business and earns money, but it disturbs me that she gets publicity for her private business endeavour in a royal palace. This publicity and the royal palace should be reserved for royals supporting charities. Slightly nauseating for me.

    ReplyDelete
  5. Anonymous9/6/25 22:03

    Where is her husband?

    ReplyDelete
    Replies
    1. Anonymous10/6/25 02:28

      I would imagine that her husband (Chris O'Neill) is at work given this is a business day and he's a very successful financier. Janet

      Delete
    2. Anonymous10/6/25 07:18

      Off working, I think !

      Delete
    3. P. the original10/6/25 09:04

      @ Anonymous 22:03
      Now, your comment sounds rather whimsical to me or should I say once again grotesque?
      So, you seem to imply that a husband should be in attendance at every single step in her wife's activity.
      And what for?
      To take control over his wife, maybe?
      This is a dangerous, outdated patriarchal perspective!
      Please, update your approach to the real, modern world we all are living in.
      This is Madeleine's business venture , not her husband's.

      Delete
  6. Anonymous9/6/25 22:14

    ‘Mrs Madeleine Bernadotte’?? You are wrong!!! She is HRH Princess Madeleine Therese Amelie Josephine Princess of Sweden Duchess of Halsingland and Gastrikland!!! She has never been stripped of her HRH Title nor has she ever relinquished it. Her children and those of her brother Prince Carl Phillip had theirs removed but not the daughter of the King and Queen of Sweden. They are very happy for her to do something for her future after they leave and her sister takes the throne. Also Christopher O’Neil chose to stay a private citizen and refused a title though Princess Madeleine still chose at the time of her childrens births to name them HRH Princesses and Prince of Sweden!!!

    ReplyDelete
    Replies
    1. https://www.instagram.com/p/DHlGJQMoFXb/

      Madeleine is using her name, Madeleine Bernadotte, in her business venture. No one has suggested she has lost her HRH or her title. Kindly research a little before getting so excited.

      Delete
  7. Anonymous10/6/25 02:26

    Not usually a fan of wide-legged trousers or trouser suits but Madeleine pulls this off and looks gorgeous too. I also like she's changed the buttons--her choice elevates the suit from more on the casual side to a sophisticated princess business look.

    Janet

    ReplyDelete
  8. Anonymous10/6/25 05:09

    I’m meaning Princess Madeleine herself said in an interview in Germany about 8 weeks back when questioned about her Royal status and her business that ‘Some years ago’ it was decided that only the ‘Crown Princess Family and their children would retain their HRH Royal titles and the focus would be on them’ that therefore she and Prince Carl Phillip were told they could go and persue other interests and make a living which Prince Carl Phillip has designed pieces with Georg Jensen in connection with the ‘Bernadotte collection’ which was Prince Bertil of Swedens thing. Those criticising the Princess should withhold their judgement. She was born Royal is the youngest daughter of the current Monarch King Carl Gustaf of Sweden and Queen Silvia. She actually has always been uncomfy with the cameras and the spotlight and is in true life actually quite shy. So I think she’s very brave and inviting the press to a castle that’s not the main one she’s done so where she’s comfortable. And better now the King and Queen are not young. Soon Victoria will be Queen of Sweden

    ReplyDelete
  9. Anonymous10/6/25 05:09

    I’m meaning Princess Madeleine herself said in an interview in Germany about 8 weeks back when questioned about her Royal status and her business that ‘Some years ago’ it was decided that only the ‘Crown Princess Family and their children would retain their HRH Royal titles and the focus would be on them’ that therefore she and Prince Carl Phillip were told they could go and persue other interests and make a living which Prince Carl Phillip has designed pieces with Georg Jensen in connection with the ‘Bernadotte collection’ which was Prince Bertil of Swedens thing. Those criticising the Princess should withhold their judgement. She was born Royal is the youngest daughter of the current Monarch King Carl Gustaf of Sweden and Queen Silvia. She actually has always been uncomfy with the cameras and the spotlight and is in true life actually quite shy. So I think she’s very brave and inviting the press to a castle that’s not the main one she’s done so where she’s comfortable. And better now the King and Queen are not young. Soon Victoria will be Queen of Sweden

    ReplyDelete
  10. Anonymous10/6/25 05:13

    Madeleine is not a princess when she is selling this, she is just Madeleine Bernadotte right now!

    ReplyDelete
  11. J'adore le style et la couleur vert menthe de ces trois pièces mais à mon goût, le choix des boutons de couleur gris foncé aurait mieux convenu - Ravissante la jeune femme blonde dans cette robe imprimée qui manque un peu de longueur ; à hauteur du genou, cela aurait équilibré son look !

    ReplyDelete
  12. Anonymous10/6/25 08:48

    Lovely three-piece suit that Madeleine carry off really well and create effortlessly polished look. She has very pretty, long and thick hair but I'd like to see her hair in an updo for a change.
    Kaarin

    ReplyDelete
  13. P. the original10/6/25 09:17

    I like this aqua green pantsuit on Madeleine, it suits her beautifully.
    All the other ladies look well dressed and nice.
    I don't know who the young lady in Pic 3 is, presumably a model enrolled for publicity purposes.
    I actually set my eyes on those two pretty bags (pics 3 and 5) by Chanel and YSL respectively!

    ReplyDelete
    Replies
    1. P. the original10/6/25 09:19

      Correction:
      * hired (not enrolled)

      Delete

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