Princess Madeleine and Christopher O'Neill have returned to Sweden after living abroad for more than ten years. Following their return, the couple launched a joint venture — the skincare brand Min Len — in collaboration with the Swiss beauty company Weleda. In an exclusive interview with Di Weekend, the couple discusses their entrepreneurial journey. Di Weekend is a magazine published every Friday as part of Dagens Industri.
Veronica Beard Battista Pinstriped Dickey Jacket
Ravie de les voir de retour sur le sol suédois ; ils ont eu la bonne idée de lancer cette coentreprise en collaboration avec la marque Weleda que je connais déjà en France (Bordeaux) !
ReplyDeleteStrangely enough, I love this (off-) white pinstriped blazer by Veronica Beard.
ReplyDeleteI don't usually like pinstriped clothes.
The sleeves show a very trendy ruching effect ,which comes from some kind of manufacturing process, I think.
The denim trousers are a most interesting mix of a barrel and a flared (which is no synonym of " wide- legged") designs.
Pss Madeleine looks incredibily beautiful, marvellous hair and overall presentation.
Love her subtle jewellery and white gold / platinum watch.
Mr O'Neill looks good as well.
Elle pourrait être mannequin. Eh bien non elle choisit de créer sa propre entreprise. Bravo
ReplyDeleteFroufrou
I love how both of them are dressed. Jeans and jackets! Fantastic!
ReplyDeletePOWER COUPLE
DeleteThis is not related to her royal status, this blog is for royal news, not private label news.
ReplyDeleteI'm sorry Anon 20:04 , do you run this blog now? If not maybe let the person who does post whatever the heck they want and just move past what you don't like?
DeleteCinci
Valid point 20:04. Valid point 21:24. Room for both here.
Delete@20.24: this page is not primairily focused on the work of the royals, but on their fashion. Since she still is a relevant royal in Sweden, and she has a FABULOUS sense for fashion, we welcome these pictures and interview.
DeleteHave to agree with 29/8/25 20:04, the royal came out and said she would not trade on her royal status for the business. However, she has done just that several times, and it has been put on this blog. This is for Royals and their work, not for a non working royal trying to make her personal business a success. Try hard work, not using the royal status, and do things the ethic way.
Delete@ 20:04
DeleteI get the impression that you are missing out two basic points: Princess Madeleine was born into a royal family and is still "royal" and relevant enough to be included amongst other royal ladies, though she is not a working one in the strict sense of the word.
Also, given that this is a fashion blog, she is entitled to be featured here for her exquisite fashion taste and picks.
All in all, I am sure that this Is just one of your pretexts to row against some royal ladies you strongly dislike and Madeleine is no exception.
Maybe you lack fashion argumentatios and are just trying to disguise your usual lack of fashion knowledge?
What counts most, Pss Madeleine is no way trying to overshadow or humiliate the Swedish Royal Family.
She is simply shaping her future outside royal boundaries.
If the King her father has no objections, who are you to question what this Princess chooses to do to earn a living?
I am somewhat amazed how people can dictate what is to be posted on this blog and what not. It is entirely up to the person running this site to decide what will be put on here. It has nothing to do with business ventures, or royal work only - it is about what many royals wear during their appearances, whether they be of strictly "royal" (engagements/appointments/charity) nature, a more private setting, or the businesses they might be involved in. Nothing wrong with generally keeping us informed, and, important!, entertained on this platform about the many royal families out there.
DeleteI am amazed people are questioning why she is on here. She posts updates of her children, not a problem, posting about interviews and her business venture should not be here. Quite obvious to me, she came out before she launched the business, and stated 'I will not use my royal status', it was also posted where the King stated she would not be allowed to use the royal status. Oddly then, she has done just that, traded on her royal status.
DeleteWas Christopher speaking Swedish ? They both look good.
ReplyDeleteI love this jacket, its stylish and works in well with the rest of her ensemble. I love, love !! her jeans, the pants are not too flared. Lovely casual yet smart presentation by the Princess.
ReplyDeleteTotally agree, nice casual look with class
DeleteNice they are in Business together. Did Chris stop his Financial Business, I read he had big losses hope everything is fine again. Nice outfits for both.
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Chris and Madeleine look wonderful. Love their jeans - they fit them both very well. I am not a fan of rousing on the sleeves, even though it is trendy today. Maybe it won't last. I wish the couple well!
ReplyDeleteHe’s lost weight!! For the first time I think Chris has surpassed Len in looks!!! Her face has looked so hard in recent years!!!
ReplyDeleteAgree she is thin but has a larger face like her dad and aunts
DeleteLen?
DeleteAre they still in love?
DeleteIt’s wonderful that pr M with family is back in Sweden!
ReplyDeleteIt's the same with Märtha-Louise: On the one hand I understand that she wants to earn money, on the other hand the whole appearance says that she is just some other celebrity. Nothing regal.
ReplyDeleteYou may be correct, it certainly helps business which is why royals lend their presence to causes or projects. And to comment that she is not royal enough for this blog, then surely the York girls should be omitted as well.At least this one is the daughter of the current monarch.
DeleteAnonymous30/8/25 15:02, it is in relationship to the fact, she stated she would NOT trade on royal status. The King also stated she would not be allowed to use her royal standing. Quite a different thing than the York girls, neither of which are working royals, and neither of which own their own business and then use royal status to promote their business.
DeleteAnon2247. Bea is VP of a software company owns 45%, if you don’t think her royal connections got her an interview with the Saudi’s, think again
Delete06:38
DeleteAs a matter of fact, Madeleine was born a Princess, aka a royal, but she never said she wanted to appear
" regal" on this business venture.
She is a businesswoman now, so neither a royal lady in the strict sense nor a celebrity.
As far as I know, she uses her full name Madeleine Bernadotte now.
She won't be styled as "Princess" to sell her products, nor will she have a crown or any other royal symbol impressed on them.
I can't see where and to what extent she is using and trading on her royal status, then.
Nobody can change the mere fact she is the child of the King of Sweden and that she is a well known public figure on the international stage, but this does not automatically imply that she is exploiting her royal status.
It's like saying that Count Nicolai- a model and a socialite- is trading on his royal status as he is the first child of Prince Joachim of Denmark.
Both Madeleine and Nicolai are no working royals and can shape their future as they wish.
The York sisters have nothing to do with Madeleine as they still perform some minor royal duties so they can be considered as " working royals" on a smaller scale.
DeletePrincess Madeline is one of those women who knows exactly what looks good on her. She has a confidence in what she wears.
ReplyDeleteI’m happy for the family that they’ve returned to Sweden,to be close to family. I believe Christopher O’Neills family also reside in Europe. It’s an exciting time for them as a family.
Lowri.
If every royal with a job should appear in the press to explain their business adventures, one would not have enough time to read it. I have nothing against royals who have the need to earn their own money. In fact I admire them. But I have more admiration for those who are doing this since several years and from whom the majority of the readers of blogs like this one or magazines with royalty news etc... don't know nothing because they give no interviews about their personal life and the way they earn their money, they are not using their title at all to do their work and they have contact with many people abroad who don't even know they are dealing with a prince or a princess (or royal in general).
ReplyDeleteLove that they've both dressed for business but there's some casual vibe thanks to jeans. Love both outfits. Madeleine's hair look so pretty and thick.
ReplyDeleteWish them well and so glad that they are back in Sweden.
-Marika-
They both look sharp, modern and sophisticated. Great outfits from head to toe! Hope they are enjoying living in Sweden with their children and her extended family.
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