Queen Máxima Pays a Working Visit to HEMA in Amsterdam

byHelen - 21 Comments
Queen Máxima wore a brown top by Natan, and pink wide-leg trousers by Natan

On Thursday, 17 September 2026, Queen Máxima of the Netherlands paid a working visit to HEMA in Amsterdam. HEMA (Hollandsche Eenheidsprijzen Maatschappij Amsterdam) is celebrating its centenary this year. The company was founded in 1926.

Queen Máxima wore a brown top by Natan, and pink wide-leg trousers by Natan

Queen Máxima wore a brown top by Natan, and pink wide-leg trousers by Natan

Queen Máxima wore a brown top by Natan, and pink wide-leg trousers by Natan

During the visit, the focus was on HEMA’s development, from the company’s role in the daily lives of people in the Netherlands to the way its products are designed, developed and sold. She received an explanation of the design process and spoke with employees about their work, staff development and interaction with customers.

Queen Máxima wore a brown top by Natan, and pink wide-leg trousers by Natan

Queen Máxima wore a brown top by Natan, and pink wide-leg trousers by Natan

Helen

21 Comments
  1. Anonymous17/9/26 23:04

    Hmm not a very becoming look, the top is just not looking elegant. Pants are okay but not a fan of the extra fabric. Her shoes have a quirky heel , nice height, clutch is nice. I want to like what she wears but not today.

    ReplyDelete
  2. Anonymous17/9/26 23:22

    I like the color combination and her arms are great. The top's design could work but it seems poorly done. Apologies but it seems Nathan me hahaha!
    Luna

    ReplyDelete
  3. Anonymous17/9/26 23:33

    Great color combo, especially in September, and I really like the cut on the pants. The top doesn’t quite fit with the darts hitting at an unfortunate spot, but perhaps it would work better if it was a bit looser.

    ReplyDelete
  4. Anonymous18/9/26 00:49

    I will just say this seems like very unfortunate placement of the darts on her top and leave it at that.
    -Royal Watcher

    ReplyDelete
    Replies
    1. Anonymous18/9/26 07:30

      @ Royal Watcher
      My first thoughts too.
      Cate.

      Delete
  5. Anonymous18/9/26 01:25

    Love Maxima but those pants are cut awkwardly and aren’t particularly flattering.

    ReplyDelete
  6. smoore18/9/26 02:24

    I love this outfit; its very chic and refreshingly unexpected.

    ReplyDelete
    Replies
    1. Anonymous18/9/26 14:45

      So do I , I think she looks ‘cool’ and cool - if you get what I mean. She looks very trim and fit after her summer break. LRB

      Delete
  7. Anonymous18/9/26 02:41

    Très belle tenue pour Maxima qui est de plus en plus mince. Elle ne devrait plus perdre de poids. Josée.

    ReplyDelete
  8. Anonymous18/9/26 03:51

    What a generously smily visit. She looks fresh and fit and happy, no doubt a thrill for the people to have her visit. I do like the relaxed but elegant look she chose. The top appears to be the colour of autumn this year, choc brown, and the pants have an interesting cut/pleat which might swamp a shorter lady but look very good with her height. If they were hemmed to the ground they’d be too much, but hemmed where they are gives a good balance.

    ReplyDelete
  9. Anonymous18/9/26 05:00

    A big no for me. It's just too weird for me

    ReplyDelete
  10. Anonymous18/9/26 06:46

    Must be another Natan failure

    ReplyDelete
  11. Anonymous18/9/26 06:47

    A bit weird, yes. But it works, simply because her nice slim waist is accentuated enough by the top - namely, for the trousers to be wide at the hip. It (and she) is not formless in this outfit. But I admit: the best part is above the hips. And her arms are divine - long and so beautifully shaped.

    ReplyDelete
  12. Anonymous18/9/26 07:06

    Maxim is great.

    ReplyDelete
  13. Anonymous18/9/26 09:22

    The top is poorly executed. The darts finish pointedly at an unfortunate position on the bust. Better foundationgarment would eliminate the midriff puckering. The waist pleats of the trouser would look better if they were more tailored to compliment those of the top instead of ballooning out from the waistband.
    Could have been a good look but lacks finesse.

    ReplyDelete
  14. DSC18/9/26 13:16

    While I like the colour combination and the trousers, I think the top is the most awkward part of the outfit.

    ReplyDelete
  15. Anonymous18/9/26 14:43

    Pants and top just don't fit, but very nice colour combination.

    ReplyDelete
  16. Anonymous18/9/26 16:11

    I like her in this outfit. Here you can see why the CP didn't wore a dress of her mother on Prinsjesdag. Queen Maxima is thinner. I also like the shop where she went. There are HEMA shops in several cities of The Netherlands and Belgium and maybe also in Luxembourg and Germany. This one in Amsterdam is the biggest one. Queen Maxima is seen regularly in the HEMA shop for her errands. One can buy all kind of goods there for daily life like kitchen's utility, to beautiful bath towels and baby clothes. She also buys her panty hose there. I see they also have a food assortiment, which I didn't saw in the other HEMA stores. Maybe it is new.

    ReplyDelete
  17. Anonymous18/9/26 16:47

    Thanks @ Anon16.11 for the information on the HEMA shops.
    I ‘ve never heard of them but then I don’t live in the Netherlands.
    Good, smart outfit to wear for a dress down shopping trip.
    Mary 2

    ReplyDelete
  18. Achard6218/9/26 17:30

    Couleurs bien combinées mais à mon avis, le haut aurait mérité un peu plus de fluidité ainsi que de la longueur !

    ReplyDelete
  19. Anonymous18/9/26 17:57

    Hoe kun je nou voor zo'n topje kiezen, het is net of je de tepels ziet, wie adviseert haar ? Broek is clownesk, kleurencombinatie mooi.

    ReplyDelete

Post a Comment

Previous Post Next Post