Princess Dechen Yangzom Wangchuck, representing the King of Bhutan, received the 2025 International German Sustainability Award (IDNP) together with PRIMAVERA founders Ute Leube and Kurt Ludwig Nübling at a ceremony held in Düsseldorf. The award is presented by the German Sustainability Award Foundation (Stiftung Deutscher Nachhaltigkeitspreis). Princess Dechen Yangzom is the sister of King Jigme Khesar Namgyel Wangchuck.
The collaboration between German aromatherapy and natural cosmetics pioneer PRIMAVERA and the Kingdom of Bhutan was honoured with the Special Award of the International German Sustainability Prize. Under the theme Companies for the 2030 Agenda, the award recognises partnerships of equals between German enterprises and actors from the Global South that contribute significantly to achieving the UN Sustainable Development Goals.
The recognition highlights the development of regional value chains, the promotion of ecological agriculture, and the commitment to climate-neutral development. Through initiatives such as Terra Himalaya, PRIMAVERA strengthens farming communities, supports Bhutan’s vision for a sustainable future, and creates opportunities for both people and nature.
Gosh what a good looking family in their national dress. The coral/orange/gold colours in that pattern, is beautiful and suits her so well. I image it is a coral necklace she is wearing.
ReplyDeleteFirst time seeing her here, i like how the Bhutan Royals stick to their culture
ReplyDeleteThey are essentially a very poor, almost 100% rural country. There are obligations to remain in national dress (eg a person living in the capital might own jeans but must wear national dress to a government office or temple) and the vast majority cannot afford otherwise. The versions of national dress in the capital can be very special fabrics eg silk but in the rural areas they are much coarser and hard wearing. I have mixed feelings on this sustainability award, as Bhutan has been sustainable simply because of their isolation and lack of money to buy eg pesticides… but in this case the German company will be making big money from Bhutan and it’s not Bhutan trying to be sustainable, rather never ever having changed ( which is rare and wonderful - so I detest to see it commercialised by foreign nations).
DeleteNever heard of this princess before.
ReplyDeleteIs that a worthy comment?
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