Princess Dechen Yangzom Wangchuck, representing the King of Bhutan, received the 2025 International German Sustainability Award (IDNP) together with PRIMAVERA founders Ute Leube and Kurt Ludwig Nübling at a ceremony held in Düsseldorf. The award is presented by the German Sustainability Award Foundation (Stiftung Deutscher Nachhaltigkeitspreis). Princess Dechen Yangzom is the sister of King Jigme Khesar Namgyel Wangchuck.
The collaboration between German aromatherapy and natural cosmetics pioneer PRIMAVERA and the Kingdom of Bhutan was honoured with the Special Award of the International German Sustainability Prize. Under the theme Companies for the 2030 Agenda, the award recognises partnerships of equals between German enterprises and actors from the Global South that contribute significantly to achieving the UN Sustainable Development Goals.
The recognition highlights the development of regional value chains, the promotion of ecological agriculture, and the commitment to climate-neutral development. Through initiatives such as Terra Himalaya, PRIMAVERA strengthens farming communities, supports Bhutan’s vision for a sustainable future, and creates opportunities for both people and nature.
Gosh what a good looking family in their national dress. The coral/orange/gold colours in that pattern, is beautiful and suits her so well. I image it is a coral necklace she is wearing.
ReplyDeleteFirst time seeing her here, i like how the Bhutan Royals stick to their culture
ReplyDeleteThey are essentially a very poor, almost 100% rural country. There are obligations to remain in national dress (eg a person living in the capital might own jeans but must wear national dress to a government office or temple) and the vast majority cannot afford otherwise. The versions of national dress in the capital can be very special fabrics eg silk but in the rural areas they are much coarser and hard wearing. I have mixed feelings on this sustainability award, as Bhutan has been sustainable simply because of their isolation and lack of money to buy eg pesticides… but in this case the German company will be making big money from Bhutan and it’s not Bhutan trying to be sustainable, rather never ever having changed ( which is rare and wonderful - so I detest to see it commercialised by foreign nations).
DeleteReplying to Anon 21:19. I beg to differ. I have just returned from a trip to Bhutan and the people are incredibly proud of their culture, and the fact they are the first net zero country in the world. In both Thimpu and Paro individuals wear the national dress when working, but many wear jeans in their free time. Apartments are being built as people move to the cities ( large towns) and the economy is growing. Pre Covid tourism was the biggest source of income, but now it is the hydro electricity sold to India. Indeed we were told that an average family of 4 have a monthly electricity bill of $6 ! Electric cars are encouraged and charging stations are FREE!!! Young people often go to India for further education, but many then return. Australia is also a popular destination. This is not unlike many other Asian countries. The elite students are the ones who get the positions in the Bhutan University. Education and healthcare are free - including health care for tourists. I found it an incredible country and one we could learn a lot from - the fact they judge themselves not on GDP but Gross National Happiness is interesting - it is the happiness of the country not individuals which is the aim. Events such as this one bring a wider understanding of the wonders of Bhutan to a world which may never have heard of the small country ( population less than 1million). LRB
DeleteNever heard of this princess before.
ReplyDeleteIs that a worthy comment?
DeleteSo her clothes don’t matter?
DeleteFantastic look. The King has a large family. Nice to see them in Germany.
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C’est un plaisir de voir la princesse â cette occasion ; j’espère que nous aurons l’occasion de la voir plus souvent sur la site !
ReplyDeleteA very attractive family. The traditional dress is gorgeous. She looks beautiful, love the color, very pretty.
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