On October 8, 2025, Queen Máxima launched the digital platform In je bol (In Your Mind) in Utrecht. In je bol is a platform for young people between the ages of 16 and 27 that focuses on mental health. Through In je bol, young people can access reliable information, share experiences, receive free and anonymous listening support via phone or chat, and discover what other types of help are available—online or nearby. The initiative was developed by the De Kindertelefoon Foundation, MIND Us, 113 Suicide Prevention, and the Join Us Foundation.
During the launch event, several young people shared their personal experiences related to loneliness and performance pressure. They also spoke about their involvement in the creation of In je bol. Queen Máxima and several young participants then discussed the importance of a platform like In je bol and the shared responsibility of making youth mental health an open and ongoing topic of discussion.
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