On October 7, 2025, Queen Máxima officially opened the 20th edition of Beursvloer Tilburg at the Koning Willem II Stadium in Tilburg. Each year, around 200 companies and social organizations from the Midden-Brabant region come together at Beursvloer Tilburg to exchange products and services without the use of money. The initiative is organized by ContourdeTwern, an organization for social and youth work in Tilburg and its surroundings.
Before the opening, Queen Máxima spoke with representatives of participating companies and social organizations, as well as with staff and volunteers who contribute to organizing Beursvloer each year. After the opening ceremony, the Queen toured the Beursvloer floor. For the occasion, Queen Máxima wore a fuchsia leaf-patterned dress by Oscar de la Renta.
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