On September 13, 2025, Princess Madeleine attended the launch of her new skincare brand minLen at Lyko’s store in Stockholm. The Princess, who uses the name Madeleine Bernadotte in business contexts, launched minLen in collaboration with the Swiss beauty company Weleda. Lyko, traded as Lyko Group, is a Swedish cosmetics retailer operating both physical stores and an online platform. On this occasion, she wore a cashmere cardigan by Khaite.
Khaite Dianna cashmere cardigan
Trop trop belle
ReplyDeleteFroufrou
Vilken succe för Madeleine Bernadotte tidigare idag, köerna ringlade långa utanför butiken! Nu får Bianca Ingrosso se upp...
ReplyDeleteSwedish press calls it a fiasco. Hardly people present.
ReplyDeletePlease share a link
DeleteHardly any people there and no que to enter the shop. Journalists were not welcome. A strange launch. Wish her luck all the same. C
ReplyDeleteDo you have a link on the no que?
DeleteShe said, I will NOT trade on my Royal status, yet here she is again, in a blog about fashion, NOT business, but Royal's. Go figure, have to wonder how much she is paying to flog her brand.
ReplyDeleteCute sweater it goes well with the skirt.
ReplyDeleteJ’adore la tenue de la princesse. C’est magnifique.
ReplyDeleteIt's wonderful that p M and her family lives here in Sweden again!
ReplyDeleteYes, but they have to find their place back in Sweden, other than entirely depending on the royal institution. Anyway I wish them the best.
DeleteUn joli ensemble, particulièrement le petit pull, j'aime la forme et aussi la couleur beige noisette : de saison ! Paloma.
ReplyDeleteWhat a beautiful hair she has, so thick and shiny. Her cardigan and skirt look lovely.
ReplyDelete-Marika-
sorry, its in german.
ReplyDeleteausgerechnet weleda. Dieses Unternehmen ist mehr als fragwürdig und ausgerechnet madeleine bernadotte kooperiert mit Weleda? Ich hätte ihr mehr Feingefühl zugetraut. Ich hoffe es wird ein Reinfall und die Ware ein Ladenhüter.
It's a shame that your comment is so spiteful. But it's true. The story surrounding Weleda is important, Just as many companies in Europe had to examine their business activities before and during the Second World War. Take Chanel, for example. Banks in Switzerland also had to answer themselves some difficult questions. Many families, whether in Germany or elsewhere, did too. This is not trivialising the issue, but acknowledging reality. The BBC has published the following report on Weleda: https://www.bbc.com/news/articles/cy7pgd5nkr6o.
DeleteI hope I have provided some clarity.
Many German companies had nazi ties during WWII and are still selling goods today : Krups, Hobbs, German car companies, etc...
DeleteIt was business then and it is business now. I agree with Anon. 13:00 concerning the fact that "many families in Europe" did business with nazi Germany. After the war many have been punished for "collaboration". Little companies like my grandfather's who didn't want to work for the Germans (they were the ennemi after all) had great difficulties and had to invent all kind of reasons why he couldn't work for them. His family has passed a difficult time then full of fear that one day he would be arrested and transported to Germany to work in their own factories.
@Anon 14:11 - right, many companies had Nazi links. And we buy Krups coffee machines and Weleda creams, yes, I do too. But: if you are a member of a Swedish royal family (or any prominent family), you could do better than chose one of those companies to be associated with them. Yes she does not use her title, but she uses her prominent in Sweden well-known face, of course. And this is why I could imagine better choices, considering her family links.
DeleteThe sweater is sweet, the skirt is pretty she looks lovely.
ReplyDeleteBelle allure dans ce cardigan qui se combine à merveille avec la jupe plissée ; j'adore la douceur de ces couleurs automnales !
ReplyDeleteThere has been an image problem with the company "Weleda" recently, nazi ties during the 2nd World war, products delivered to be used for tests in concentration camps etc. Not the very best background for her business.
ReplyDeleteI am shocked.
DeleteThese supposed ties are still being investigated and results are expected within 2017.
I read an article but I don't want to share the link because some more sensitive readers might feel unwell.
I have literally run out of further words.
This German newspaper article (published month before anybody even mentioned possible Nazi links) https://www.ksta.de/panorama/promis/prinzessin-madeleine-royaler-kluengel-fuer-pflegelinie-kritik-waechst-2-1005706 refers to an article in a Swedish newspaper criticizing Madeleine's project because Weleda is well known to have a so called "anthroposophic" orientiation (which is per se not without its quite dark historical spots), so read for yourself why Madeleine's project is not that popular: "In the daily newspaper "Dagens Nyheter," a group of scientists sharply criticized the Weleda company and Princess Madeleine's associated skincare project "minLen." They accuse Weleda of being based on anthroposophical principles—an approach that has in the past been associated with skepticism toward conventional medical procedures, especially vaccinations. According to the authors, the princess's commitment to such a project seriously undermines the trust of the Swedish royal family. In their argument, they even refer to it as "quackery" and demand that the royal family distance itself from "minLen" as soon as possible." - So, and now add to this this new possible nazi "dark spot" (which is not really surprising because anthroposophy itself is not known to be critical against the Nazis, let's put it like this ... --- Weleda products are quite popular in German speaking countries, and I know their products, they include quite a lot of dedicated products for children, babies, mothers and babies etc ... so I also don't quite see why they need something more with a name on it that most people never heard.
ReplyDeleteDie Kombination der Prinzessin Madeleine ist reizend, klassisch, modisch und schmeichelt als Arbeitskleidung sehr für die beworbenen Produkte. Nur, als sich hier so viele (und ich wollte mich in dieses Thema nicht einbringen,) tue es aber doch - bei so viel Wirbel kürzlich um die wundervollen Haare der Prinzessin von Wales austobten.
ReplyDeleteWarum so frage ich mich - wird hier nun die Geschichte um WELEDA zerrissen und nicht das prächtige Haar dieser Prinzessin?
Hier wird immer mehr zip und zap diskutiert - ich kann kaum abwarten den Staatsbesuch von Frau Melania bei Prinzessin und Prinz von Wales zu sehen. Welche Produkte wohl diese beiden Damen verwenden?
-Dorothe-
"zerrissen"?? Geschildert.
DeletePost a Comment