On September 13, 2025, Princess Madeleine attended the launch of her new skincare brand minLen at Lyko’s store in Stockholm. The Princess, who uses the name Madeleine Bernadotte in business contexts, launched minLen in collaboration with the Swiss beauty company Weleda. Lyko, traded as Lyko Group, is a Swedish cosmetics retailer operating both physical stores and an online platform. On this occasion, she wore a cashmere cardigan by Khaite.
Khaite Dianna cashmere cardigan
Trop trop belle
ReplyDeleteFroufrou
Vilken succe för Madeleine Bernadotte tidigare idag, köerna ringlade långa utanför butiken! Nu får Bianca Ingrosso se upp...
ReplyDeleteSwedish press calls it a fiasco. Hardly people present.
ReplyDeletePlease share a link
DeleteHardly any people there and no que to enter the shop. Journalists were not welcome. A strange launch. Wish her luck all the same. C
ReplyDeleteDo you have a link on the no que?
DeleteShe said, I will NOT trade on my Royal status, yet here she is again, in a blog about fashion, NOT business, but Royal's. Go figure, have to wonder how much she is paying to flog her brand.
ReplyDeleteCute sweater it goes well with the skirt.
ReplyDeleteJ’adore la tenue de la princesse. C’est magnifique.
ReplyDeleteIt's wonderful that p M and her family lives here in Sweden again!
ReplyDeleteYes, but they have to find their place back in Sweden, other than entirely depending on the royal institution. Anyway I wish them the best.
DeleteUn joli ensemble, particulièrement le petit pull, j'aime la forme et aussi la couleur beige noisette : de saison ! Paloma.
ReplyDeleteWhat a beautiful hair she has, so thick and shiny. Her cardigan and skirt look lovely.
ReplyDelete-Marika-
sorry, its in german.
ReplyDeleteausgerechnet weleda. Dieses Unternehmen ist mehr als fragwürdig und ausgerechnet madeleine bernadotte kooperiert mit Weleda? Ich hätte ihr mehr Feingefühl zugetraut. Ich hoffe es wird ein Reinfall und die Ware ein Ladenhüter.
It's a shame that your comment is so spiteful. But it's true. The story surrounding Weleda is important, Just as many companies in Europe had to examine their business activities before and during the Second World War. Take Chanel, for example. Banks in Switzerland also had to answer themselves some difficult questions. Many families, whether in Germany or elsewhere, did too. This is not trivialising the issue, but acknowledging reality. The BBC has published the following report on Weleda: https://www.bbc.com/news/articles/cy7pgd5nkr6o.
DeleteI hope I have provided some clarity.
The sweater is sweet, the skirt is pretty she looks lovely.
ReplyDeleteBelle allure dans ce cardigan qui se combine à merveille avec la jupe plissée ; j'adore la douceur de ces couleurs automnales !
ReplyDeleteThere has been an image problem with the company "Weleda" recently, nazi ties during the 2nd World war, products delivered to be used for tests in concentration camps etc. Not the very best background for her business.
ReplyDeleteI am shocked.
DeleteThese supposed ties are still being investigated and results are expected within 2017.
I read an article but I don't want to share the link because some more sensitive readers might feel unwell.
I have literally run out of further words.
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