Crown Princess Victoria Becomes Patron of the 2026 Pink Ribbon Campaign

Crown Princess Victoria wore a pink tuxedo collar blazer and fluid high waist trousers by Zara. Artist Owe Gustafson

On Thursday, 1 October 2026, the Swedish Cancer Society’s Pink Ribbon Campaign began. Crown Princess Victoria is serving as patron of the Pink Ribbon Campaign, which runs throughout October, for the 18th consecutive year. The Swedish Cancer Society’s Pink Ribbon Campaign takes place every October with the aim of raising funds for cancer research and raising awareness of important issues.

Crown Princess Victoria wore a pink tuxedo collar blazer and fluid high waist trousers by Zara. Artist Owe Gustafson

The 2026 Pink Ribbon was designed by illustrator and multidisciplinary artist Owe Gustafson and features the pink elephant from Five Little Elephants (Fem myror är fler än fyra elefanter). The pink elephant has a natural place on the ribbon as a symbol of wisdom and the strength that comes from supporting one another and standing together in the fight against cancer.

Crown Princess Victoria wore Zara Pink Tuxedo Collar Blazer and Zara Fluid High Waist Trousers
Zara Tuxedo Collar Blazer and Trousers
9 Comments
  1. What a beautiful portrait of this impressive lady! Victoria will be a wonderful queen!

    ReplyDelete
    Replies
    1. Anonymous2/10/26 14:43

      Agree! She’s such a lovely person and Sweden is lucky to have her.

      Delete
  2. Anonymous2/10/26 14:27

    Beautiful outfit and love the pink flowers in the background.

    ReplyDelete
  3. Anonymous2/10/26 14:30

    I like Princess Victoria in one of her pant suits. The color is appropriate with the pink ribbon. But it is also a color that suits her.

    ReplyDelete
  4. Qu’elle est belle dans cette harmonie de couleur rose jusque dans le pendant de ses boucles d’oreilles !

    ReplyDelete
  5. Anonymous2/10/26 16:49

    Vad exakt är det som gör att Victoria har såna fina förmågor som person?
    Känner ni henne eller ser ni bara den yttre fasaden och dyrkar därifrån?

    ReplyDelete
  6. Anonymous2/10/26 18:17

    Wunderschön

    ReplyDelete
  7. This is a lovely pantsuit. The first photo is so lovely of the CP.

    ReplyDelete
  8. Anonymous3/10/26 16:38

    Talk about pretty in pink! Victoria looks lovely here supporting such a worthy cause. I love this year's pink ribbon pin--would really love to buy one for myself and friends. Gotta figure out how to do this as I live in the US.

    Janet

    ReplyDelete

Post a Comment

Previous Post Next Post