On Thursday, 17 September 2026, Queen Máxima of the Netherlands paid a working visit to HEMA in Amsterdam. HEMA (Hollandsche Eenheidsprijzen Maatschappij Amsterdam) is celebrating its centenary this year. The company was founded in 1926.
During the visit, the focus was on HEMA’s development, from the company’s role in the daily lives of people in the Netherlands to the way its products are designed, developed and sold. She received an explanation of the design process and spoke with employees about their work, staff development and interaction with customers.
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