On September 13, 2025, Princess Madeleine attended the launch of her new skincare brand minLen at Lyko’s store in Stockholm. The Princess, who uses the name Madeleine Bernadotte in business contexts, launched minLen in collaboration with the Swiss beauty company Weleda. Lyko, traded as Lyko Group, is a Swedish cosmetics retailer operating both physical stores and an online platform. On this occasion, she wore a cashmere cardigan by Khaite.
Khaite Dianna cashmere cardigan
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ReplyDeleteFroufrou
Vilken succe för Madeleine Bernadotte tidigare idag, köerna ringlade långa utanför butiken! Nu får Bianca Ingrosso se upp...
ReplyDeleteSwedish press calls it a fiasco. Hardly people present.
ReplyDeleteHardly any people there and no que to enter the shop. Journalists were not welcome. A strange launch. Wish her luck all the same. C
ReplyDeleteShe said, I will NOT trade on my Royal status, yet here she is again, in a blog about fashion, NOT business, but Royal's. Go figure, have to wonder how much she is paying to flog her brand.
ReplyDeleteCute sweater it goes well with the skirt.
ReplyDeleteJ’adore la tenue de la princesse. C’est magnifique.
ReplyDeleteIt's wonderful that p M and her family lives here in Sweden again!
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