Crown Princess Victoria became the patron of the 2019 Pink Ribbon campaign

On Tuesday, October 1, 2019, the Swedish Cancer Society's Pink Ribbon campaign started. For the eleventh year in a row, Crown Princess Victoria of Sweden became the patron of the campaign, which will continue during the month of October. The Pink Band campaign aims to fight breast cancer by funding cancer research, spreading knowledge about the disease and raising public awareness. The campaign has been carried out annually since 2003.

As the official patron of the campaign, the Crown Princess visited Karolinska University Hospital in Solna on September 6. During the visit, the Crown Princess received information about a cancer patient's path into health care system through a fictional story.

In the pathology laboratory, the Crown Princess saw how tissue is taken care of, partly for health care and partly for research. The Crown Princess also received information on the latest in cell therapy as well as in telomerase research, a research area which became the winner of the 2009 Nobel Prize.

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